About Harte Hyundai of Old Saybrook | Family-Owned Since 1951
About Harte Hyundai of Old Saybrook
Three Generations, One Idea
Harte Hyundai of Old Saybrook is part of the Harte family of dealerships - a Connecticut business that started in 1951, when George Harte opened his first store. Three generations later, the family is still running it, now led by brothers Gregory and Thomas Harte, and still operating on the same simple idea their grandfather started with: treat every customer like a member of the family, and they will come back.
That is not a slogan the family printed on a wall. It is the reason there is a Harte family of dealerships at all - seventy-five years of people coming back, sending their kids, and recommending the place to a neighbor. You do not build something that lasts three generations in this business by pressuring people into cars they regret.
Today the Harte family operates several dealerships across Connecticut, spanning Hyundai, Nissan, INFINITI, and Volkswagen. Harte Hyundai of Old Saybrook brings that family's way of doing business to the shoreline: the selection and resources of an established dealer group, run with the feel of the family-owned store it has always been.
Shoreline Hyundai is now Harte Hyundai
If you have shopped or serviced here before, you may know this location as Shoreline Hyundai. Same location on Route 1 in Old Saybrook, same team you have worked with - now part of the Harte family. The name on the building changed; what changed with it is the backing of a family group that has been doing this in Connecticut since 1951. If you are a returning customer, nothing you counted on went away. If you are new, you are getting a shoreline dealership with three generations of family ownership behind it.
What Makes Us Different
Every dealership will tell you it is friendly and fair. For the Harte
family, those are not features to advertise - they are the values the
business was built on and the reason it has lasted three generations.
No pressure — genuinely
We are not interested in talking anyone into a vehicle they will regret. Our team is here to answer questions, show you options, and give you room to decide - including the room to leave and think about it. A family business that has lasted three generations did not get there with high-pressure tactics; it got there by treating people the way it would want to be treated. Clear pricing, straight answers, no games.
A real family business
Family-owned is a phrase a lot of dealers use loosely. For the Hartes it is literal: three generations of the same family, still running the stores, still accountable for how customers are treated. When a business carries the family name over the door, the people in it tend to take that personally - and that shows up in how you are treated on the lot, at the service desk, and every time you come back.
Get Involved with Harte Hyundai
Are you with a shoreline school, team, nonprofit, or community group looking for a local partner? We would like to hear from you. Tell us a little about your organization and what you are working on, and someone from our team will reach out. We cannot say yes to everything, but we read every message and we genuinely want to be part of what is happening around us.
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Part of the Shoreline
A dealership is not just a place you visit when you need a car. It is a business on your road, employing your neighbors, sending its people to the same schools, games, and grocery stores you do. The Harte family has always believed that a dealership should act like what it is - a member of the community, not just a business parked in it.
As Harte Hyundai settles into Old Saybrook, that belief is exactly how we intend to operate on the shoreline. We want to be the kind of local business that shows up - that supports the teams, schools, and causes that make these towns worth living in, and that treats being part of this community as a responsibility rather than a marketing line. We are just getting started here, and we are looking forward to building those relationships the same way the Harte family has everywhere else: in person, over time, and for real. That is what it means to Drive With Harte.
If your organization is doing good work on the shoreline, we would like to know about it
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Harte Hyundai of Old Saybrook
235 Middlesex Turnpike
Old Saybrook, CT 06475
- Sales: 860-577-6030
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